Our Brand Ambassador candidates recently showed that selling doesn’t necessarily come naturally! We asked Stefani Greenfield for her top tips on how to be the best you while representing a brand. It’s a must-read for anyone in sales—not to mention helpful advice for everyday life from our always-fabulous Creative Brand Director!
1. IT’S NOT ABOUT YOU
Speak in We/Our terms. “We feel strongly about this style.” “Our brand vision for the season is…” THERE IS NO I IN TEAM. You are not the brand, you are there to represent and support its mission.
2. BE EDUCATED AND MOTIVATED
Study! Come prepared. The only way to be respected as an authority is to authentically know your “stuff.” Smile and generate positive and contagious energy!
3. LEAVE YOUR PERSONAL DRAMA AT THE THEATER
Do not allow personal issues to divert you from executing a task. Especially when interacting with clients. The only show they came to see is the brand’s!
4. CLARITY IS THE KEY
Ask direct and relevant questions. Provide succinct and applicable answers. If you start randomly rambling, you will be “locking out” your audience.
5. DON’T DISTRACT—ATTRACT!
First impressions can set the tone for an entire experience. Do not OVER impose your personal style while representing the brand’s values and image. You will never lose yourself by following a brand’s roadmap and guidelines.